The notorious and luxurious Audi A6 has not only been redesigned this year but its price has been reduced to $41,700. The decision was made in order to obtain more sales in the US market and to better compete with long time rivals BMW and Mercedes-Benz.
The big manufacturer is making great efforts to reach the goal of 200,000 luxury car sales by 2018. Audi models currently represent about a quarter of Volkswagen’s sales in the U.S.
In 2010, Volkswagen ranked third right after Toyota and GM.
Audi has also invested time and resources in training their staff. About 850 dealer employees were taken to Volkswagen’s Headquarters in Germany for the special training. About 1,000 more employees in the United States have been to special sessions.
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